Is Amazon eCommerce SEO Works For Product Ranking?

Content Source: Amazon E-Commerce SEO in Australia

In our everyday life, the term SEO takes our attention directly to Google. However, there are various other giant websites, which not only have a large user base but also have large content, have their own search engines inside of them.

Amazon E-commerce SEO:

On Google, People go to gain information or look up some facts. But on Amazon, people come specifically to buy. They have their requirement or product in mind and are ready to buy it. In simple words, whosoever has the product ranked at 1 for a keyword gets not just the click but the sale. This makes the SEO of Amazon more competitive than that of Google.

As customers have the freedom to choose between the variety that is offered to them, Amazon takes leverage by throwing before them what exactly they want. This is what attracts the customers and sellers too. But you need to have a good reputation in the Amazon marketplace to encash these benefits.

And not to surprise you, just like the search algorithms of all other sites are relatively unknown, the search algorithm of Amazon is also a mystery. But predictions based on hit and trial have revealed quiet a number of facts about the Amazon algorithm. Let us consider this one by one and get amazed by Amazon.

1.Immediate Sales Of The Product:

Amazon is very specific about its quality and that is why it has maintained itself in the top in the e-commerce market. The first factor that takes you to the top rank of any keyword on Amazon is the total number of sales or purchases that have been made for the product recently.

This implies that any product can usurp another product by having a large number of sales in a short span of time. However, to maintain its position the sales should be continuous and consistent. This rule of the algorithm is clearly visible when you search for candies in February and candies in October. You must have understood the difference.

2. Product Reviews from Verified Profiles

The second factor that makes Amazon’s search algorithm a hard but to crack is the product rating and genuine reviews of the product. Genuine reviews mean the reviews by people who have already purchased the product from Amazon and have their profiles on Amazon. Fake reviews don’t help you in rankings because amazon matches the profile from which the product was purchased and from which it was reviewed.

The product with better product rating and verified reviews, which are positive about the product, shoots to the upper level in searches. If there are negative comments or bad reviews by people who purchased it, Amazon responds by lowering the products ranking. This again shows how much Amazon banks on customer experience. more...

Amazon Search Engine Works On Machine Learning

The mystery of ML (Machine Learning) that drives growth in the e-commerce sector is best demonstrated by the functioning of Amazon. Being one of the very few companies who have incorporated ML (Machine Learning) into their business model, Amazon is utilising it at its best.

Having a large amount of data, recorded from the past activities of the user, Amazon is now able to predict the user behaviour based on permutations and combinations. The SEO of Amazon works in a such a manner that places before the user what the user intends to buy, based on the user’s past purchasing history.

Amazon’s search results find the mid-way between what the user wants to buy and what it wants to sell, in order to boost sales and maximise profits. (By profits, we mean both the seller and the company.) They have their algos working behind to predict user behaviours and present only what they are most likely to buy.